For Sale By Owner Inc. is a 100% Canadian owned business, headquartered in Alberta since March of 1997. The company is owned and operated by Strathcom Media Inc., a Canadian Software Development Company. The purpose of this web site is to provide a medium of exchange where individuals can buy, and or sell Real Estate with very little effort, and at a reduced cost.

Since it's original launch in May of 1997, the site has assisted hundreds of Canadians in buying and selling millions of dollars in Real Estate property. The latest version of the web site launched on May 18th 2004, has been expanded to include a professional services section. The site also features an electronic commerce payment system that gives those individuals the ability to place and maintain an ad, live, 24 hours a day - seven days a week, at his/her convenience.

The For Sale By Owner Web site assists independent sellers by increasing their exposure from a local perspective, to a Canada-wide perspective, with the potential audience being Worldwide. The actual property that is for sale is irrelevant, as long as it is priced properly, and has been adequately prepared for the sale. The fact is, the ability to independently market Real Estate property has been dramatically enhanced with the explosion of the Internet into most Canadian households and businesses.

Historically, approximately 5% of independent sellers have sold their homes without the assistance of a Real Estate Agent, and over the past 5 years, web sites like For Sale By Owner are definitely helping to increase this average. In some markets in Canada, it is estimated that up to 15 - 20 % of homeowners are now marketing their home "For Sale By Owner".

Here are the top reasons why independent sellers have difficulties selling their properties, and how using this site will reduce or eliminate those obstacles for sellers:

Limited Market exposure: Typically, the independent seller's market reach is limited to word of mouth and the local newspaper's classified section. A text ad is a great start to a comprehensive ad campaign, and it's also an effective way to promote your home to local buyers. The advantage of using this site is that those potential buyers can also view your home in detail online "first", and then follow up with you personally for a closer look. This saves, both the buyer, and seller a great deal of time.

Limited access to the Seller: If you are away from the home, or away from the contact telephone number, your property is essentially off the market. The FSBO Web site is accessible 24 hours a day, seven days a week. Potential buyers can get contact information or leave a message on the site for you through e-mails that we direct to you. You can help by leaving a message on your answering machine that tells interested buyers about your Cyber Show home on the Internet. Be sure to mention the Web address www.fsbo.ca and your listing number. This way, even when you are not home, individuals will be able to log onto our site and preview your property. Our complete sign package also provides buyers with contact information when you're away from the property. The package contains three full sets of signs.

Out of town buyers: Non-locals seldom have the time to contact owners directly. The FSBO site will allow anyone to view your home through pictures, text and graphics from the comfort of their own home or office. They can narrow down their selections by using the FSBO site, and then contact the seller from anywhere in the country, or world.

Three line ads: Ads in the classified section of a local newspaper are great for letting the masses know that your home is for sale, and if you combine this strategy with a Cyber Show home on this site, you will have a decidedly more powerful marketing plan in place to help you sell your property. Unlike any other type of promotion, the FSBO site offers a "pictorial walk through" of your property. Multiple pictures of the interior, exterior, garage, neighbourhood, etc., can display the key features of your property. This will greatly improve your ability to show your home to qualified buyers.

***Please Note: An ad in a local newspaper, along with a photo and brief description of your home and the information of where your property can be viewed on the World Wide Web via the FSBO site, can be extremely useful for letting buyers know that your property is for available for sale.***

Most people are not prepared to sell their own homes: This very issue inspired us to create the FSBO site in the first place. Information resources within this site allow buyers and sellers alike to inform themselves on important issues, which will help anyone using the site avoid the common problem areas.

If you are a potential independent buyer or seller, please browse through our materials to see how FSBO can give you the power to eliminate the middleman and sell or buy property more cost-efficiently. If you have any comments or questions, please contact us here. If you.re interested in capitalizing on the advantages of listing your property on this site, you can follow this link to the account set up screen.

www.forsalebyowner.ca and www.fsbo.ca belong to a network of advertising portals that are hosted by Strathcom Media (www.strathcom.com) The network of sites includes: www.usedcarscanada.com, www.emdacars.com, www.calgarymotordealers.com, www.carsgone.com, autos.ctv.ca.