About Us / Contact Us

Welcome to For Sale By Owner Inc. - Home of Canada's Original FSBO Company!

Our Senior Management Team

Rob Reay

Rob Reay

President / Founder

Bill Warren

Bill Warren

VP

Mylee Hendy

Mylee Hendy

VP - MLS® System Services

Robb Ginther

Robb Ginther

VP - Technology

Francine Mercier

Francine Mercier

Senior Web Developer

Jen Reay

Jen Reay

Assistant MLS® System Services

Sharan Mander

Sharan Mander

Assistant MLS® System Services

Darya Pfund

Darya Pfund

Broker of Record (West)

Sophie Giterman

Sophie Giterman

Broker of Record (East)

Thor

Thor

Works for Treats!


The ForSaleByowner.ca website is owned and operated by For Sale By Owner Inc., which was started in Edmonton, Alberta, in 1997 by Rob Reay, and a small group of computer enthusiasts.

Rob believed that the vast power of the Internet would eventually revolutionize the way that people bought and sold real estate in Canada, setting out to build the platform that would eventually become the single most cost-effective to buy or sell property in Canada.

Today, the website features hundreds of new up-to-date real estate listings every month from private sellers throughout Canada, many who are also using our flat fee REALTOR.ca posting services. For Sale By Owner Inc. is not a full-service real estate agency. We are the original & true For Sale By Owner company.

We ALSO list private sellers' properties on the MLS® System through a network of exclusive Canadian Real Estate Brokerages called Easy List Realty Ltd.

Our core business is putting sellers in the driver's seat during the entire sale of their home, avoiding commissions whenever possible. We are standing by!


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Headquarters

For Sale By Owner Inc.
Advanced Technology Centre
9650 20 Ave NW, Unit 126
Edmonton, AB  T6N 1G1

Advanced Technology Centre, Edmonton, AB

(Founded in Edmonton, AB - 1997)



Popular Contact Numbers

Phone Numbers (7 days/wk)

Main
10am - 8pm
Rob Reay
10am - 8pm
Bill Warren
10am - 8pm

MLS® System Admin (7 days/wk)

Mylee H.
10am - 8pm

Easy List Realty Brokerages (7 days/wk)

Western Canada
10am - 8pm
Eastern Canada
10am - 8pm


Other Locations

British Columbia
1321 Blanshard Street, Suite 301
Victoria, BC  V8W 0B6

Alberta
1816 Crowchild Trail NW, Suite 700
Calgary, AB  T2M 3Y7

Saskatchewan
2010 - 11th Avenue, 7th Floor
Regina, SK  S4P 0J3

Ontario
3080 Yonge St, Suite 6060
Toronto, ON  M4N 3N1

New Brunswick
11-80 Mapleton Rd, Suite #266
Moncton, NB  E1C 7W8

Newfoundland
48 A Merrymeeting Rd
Moncton, NB  E1C 7W8

Nova Scotia
104 Macaulays Lane
St John's, NL  A1C 2V8

Prince Edward Island
7 Babineau Ave, Unit 212
Charlottetown, PE  C1A 0C9

Here's Why Sellers & Buyers Trust ForSaleByOwner.ca

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"FSBO was easy to use and they supported you through the whole process. Any questions we asked they responded to almost immediately. The additional services offered were affordable and professional."


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"I sold my house quickly and it wasn't difficult. For Sale By Owner walked me through the necessary paperwork. I enjoyed taking my own photos and writing the ad. All of the showings had a buyer's realtor so it was as easy as opening the door for them and saying hello. I even enjoyed negotiating the offer. I was nervous to try it but it was a good experience and I saved a lot of money."


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"For Sale By Owner is the go to place for the progressive thinking real estate owners/investors."


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"Mylee provided outstanding support. Prompt responses to inquiries, clear understanding of the process, professional interactions. Can recommend FSBO to those wanting to be deeply involved in the sale of their property while saving substantial commission dollars. Many thanks!"


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"Simple. I felt supported through the process of listing on realtor.ca and sold without agent fees."


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"I was very satisfied with all the help I received from the people at FSBO. They were very knowledgeable about what they do and work very long hours to help in anyway they can. Selling this way made perfect sense, the cost was low and the views were more than I ever expected. I would definitely use FSBO again should the need arise."


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"FSBO is my go to site for real estate deals, simply the best. Thank you!"


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"Thanks a million! This is the third house I have sold with your services. Great experience all the way around!!!"


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"For Sale By Owner had three people looking at our property within three days of listing. Smooth and easy to use website with lots of help just a phone call away. Thank You."


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"This was the best money I could have spent selling my home. I have bought and sold by owner a few times but this time I needed the exposure on MLS. Help, advice, and encouragement was just a phone call away and they were always quick to respond. Rob was terrific to talk to, knowledgeable, and confident. Just being able to reach out to him was worth every penny! Buying and selling does not have to..." (click to read full testimonial)


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"Thank you Mylee & FSBO - the process was very smooth and we would do it again!"


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"I buy and/or sell an average of one property per year. This is the first time that I used the FSBO service. I can say that it was a positive experience for me and I would do it again. Very easy process."


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"FSBO worked out well for us. We were able to do a lot of the work to save on paying a seller's agent. The people at FSBO were helpful and easy to get in contact with for questions and guidance. Thanks."


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"A big shout-out to the team at ForSaleByOwner.ca. The website is very intuitive and fully functional. The people here are great to work with - attentive, personable, and enthusiastic - and helped me to garner excellent exposure for my vacant land property. Thank you!"


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"We successfully sold our house on ForSaleByOwner.ca. The FSBO team was helpful and guided us through the entire process."


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"Absolutely great support from the FSBO Team. The process, technology and most importantly the people are top notch. Sold in 3 days!"


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"Easiest $12k I've made with my clothes on! Well, technically saved but that doesn't sound as good. FSBO made the whole process easy. Starting from document submissions to going live, the process and what was required of me was well explained, which made it simple. Plus they have extremely helpful and knowledgeable staff who were available by phone to answer any questions I had with regards to..." (click to read full testimonial)


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"Dear Rob and staff: We cannot thank you enough for the excellent service you have provided to us and we are so grateful and thankful to have used the FSBO platform to sell our home. When we originally listed our home on January 29th of this year with a real estate company on the Island, our frustrations began. After 2 months of them doing absolutely nothing for us, with no communication and..." (click to read full testimonial)


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"The entire FSBO process has been positive and straightforward from the start. All the necessary steps and forms are well organized and explained on the website. Mylee was exceptionally helpful with the MLS listing, as she was prompt, efficient and highly knowledgeable when handling my inquiries, regardless of the time of day. If you’re looking to save high real estate commission fees, I..." (click to read full testimonial)


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"House was sold for full asking price less that 24 hours after hitting MLS. Zero realtors involved, zero commissions."


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SAVINGS CALCULATOR

With FSBO, you ALWAYS SAVE AT LEAST HALF of the commission you would normally pay a full service agent.

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Savings Calculator

See what you can save when you sell through us.

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See what you can save when you sell through us.

SELLING PRICE & LOCATION

No Buyer Agent Involved

One Buyer Agent Involved

(Calculations are based on 6% on the first $100,000 and 3% on the balance)