About Us / Contact Us

Welcome to For Sale By Owner Inc. - Home of Canada's Original FSBO Company!

Our Senior Management Team

Rob Reay

Rob Reay

President / Founder

Bill Warren

Bill Warren

VP

Robb Ginther

Robb Ginther

VP - Technology

Francine Mercier

Francine Mercier

Senior Web Developer

Jen Reay

Jen Reay

VP MLS® System Services

Sharan Mander

Sharan Mander

Assistant MLS® System Services

Darya Pfund

Darya Pfund

Broker of Record (West)

Sophie Giterman

Sophie Giterman

Broker of Record (East)

Thor

Thor

Works for Treats!


The ForSaleByOwner.ca website is 100% Canadian owned and operated by For Sale By Owner Inc. Since 1997, we have been empowering sellers with intuitive tools to harness the MLS® System, enabling direct property sales to buyers without the hefty commission costs.

Many Canadians know that they don't need a REALTOR® to list on the MLS® System & REALTOR.ca, and they're right! But the real magic happens when you get listed on the MLS® System where thousands of eager buyers are searching daily. That's where we come in!

Our mission is simple: to help sellers eliminate the need for REALTORS®, saving thousands in commissions and listing fees on every sale. With our system, sellers have complete control from "start to sold"!

Operating under the Easy List Realty Ltd. brokerage brand, we proudly serve BC, AB, SK, ON, NS, NL, and PEI with 19 brokerages across Canada. Each year, we process thousands of MLS® System listings nationwide, putting ten's of millions of dollars in commission savings back into our users' pockets — right where it belongs.

Our innovative model merges the power of our FSBO portal and syndication network with the MLS® System listing service, REALTOR.ca, and their extensive network of websites. This synergy maximizes your property's exposure to active buyers, resulting in approximately 40% of homes sold through our platform without any buyer's agent commission at all.


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Headquarters

For Sale By Owner Inc. Advanced Technology Centre
9650 20 Ave NW, Unit 126
Edmonton, AB  T6N 1G1

Advanced Technology Centre, Edmonton, AB

(Founded in Edmonton, AB - 1997)



Popular Contact Numbers

Phone Numbers (7 days/wk)

Main
10am - 8pm
Rob Reay
10am - 8pm
Bill Warren
10am - 8pm

MLS® System Admin (7 days/wk)

Jen R.
10am - 8pm

Easy List Realty Brokerages (7 days/wk)

Western Canada
10am - 8pm
Eastern Canada
10am - 8pm


Other Locations

British Columbia
1321 Blanshard Street, Suite 301
Victoria, BC  V8W 0B6

Alberta
1816 Crowchild Trail NW, Suite 700
Calgary, AB  T2M 3Y7

Saskatchewan
2010 - 11th Avenue, 7th Floor
Regina, SK  S4P 0J3

Ontario
3080 Yonge St, Suite 6060
Toronto, ON  M4N 3N1

New Brunswick
11-80 Mapleton Rd, Suite #266
Moncton, NB  E1C 7W8

Newfoundland
48 A Merrymeeting Rd
Moncton, NB  E1C 7W8

Nova Scotia
104 Macaulays Lane
St John's, NL  A1C 2V8

Prince Edward Island
Coming Soon
7 Babineau Ave, Unit 212
Charlottetown, PE  C1A 0C9

Here's Why Sellers & Buyers Trust ForSaleByOwner.ca

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"FSBO is the only way to go. I tried the competition and they don't compare. I'm a repeat customer because the value is unsurpassed. Highly recommended!"


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"Thank you Mylee! Thank you for all your considerate help - we couldn't have gotten there without you. We had a great experience and would do it again."


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"Great service and quick response time from ForSaleByOwner, very professional and would use the service again for MLS listing."


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"We had a very positive experience selling our home privately. Help was fast and friendly. We sold in a week for more than asking and saved ourselves over $20,000 in commission! Thank you to those at forsalebyowner.ca."


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"Sold to a private buyer, it's so nice to be able to negotiate directly with the buyer face to face. It makes the whole process so much easier. Thanks for helping with the listing, FSBO. Just bought our new home directly with the seller too! 5-Stars"


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"I initially had some reservations about listing our property with a For Sale by Owner site. I was concerned about getting the listing information correct, completing all the forms and the reporting requirements. If you are at all concerned about listing with FSBO, don't be! The whole team has been very helpful, friendly, and professional, from drafting our listing on day one, right up to our..." (click to read full testimonial)


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"The listing process online, and the support we received were excellent. Their web site is well designed and their easy step by step instructions make it a snap to list your property. They allow up to 40 photos, and the ability to add captions and interface with social media is great marketing for your property. Save $$ in commission and list your property on this site."


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"Thanks for offering a great service for a really low price. Although the house still sold using the buyer's realtor, it saved me about $8000 in listing realtor fees. I will definitely use your service again."


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"FSBO has been a great experience from the start. Help was a phone call away and the staff very knowledgeable and patient!"


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"I had great experience in selling my two properties with FSBO. The process is easy. I offered Buyers realtors commission and the response was great on both occasions. I saved Thousands in Listing Realtors Commission."


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"FSBO once again was amazing to deal with and made the sale process of our property extremely easy, this is now our third property sold with FSBO and many more to come. Thanks guys!"


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"Thank you FSBO team for all your help and support. This is my first time selling a home on my own, but between your website and your team, I was able to navigate the complex landscape of the selling process. I love the fact that I am in the driver seat and be able to control everything from showing home to negotiation especially during these uncertain times of COVID-19! Highly recommended!"


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"Great experience, Rob was fantastic, answered all my questions and made the process very easy. In a seller's market this is the way to go!!!!"


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"This is the second time we've used FSBO and once again it was a fantastic service! Easy process with comprehensive advice and an individual support person to help every step of the way! On both occasions we had a very quick sale and managed to traverse disgruntled Realtors!"


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"Connecting with this FSBO service has been just the absolute best thing! It's 100% given me the confidence to sell both these properties on my own and navigate all the processes and documents. In total, we've saved over $25k in commission across 2 properties. Both private sales! I'm so glad I stumbled across you!"


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"It has been a pleasure listing with FSBO. It is the most economical way to get on Realtor.ca. We really appreciated the timely responses and advice of Rob throughout."


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"Our experience selling our home on FSBO was smooth and quick, with better results than we anticipated. Our house was sold in less than a month and we enjoyed getting to know our buyers, as opposed to communicating through a realtor. Our FSBO broker was ready to answer any questions (day or night!) and walk us through the paperwork for listing on MLS. Now that we know how it's done, we highly..." (click to read full testimonial)


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"Nice and easy way to list the property. Thanks for the help with the listing."


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"Excellent, prompt and responsive service from the FSBO team. I saved over 12K by selling my own home, which was made much easier with the assistance and knowledge provided by FSBO."


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"My home successfully sold using FSBO in a rather difficult buyers market."


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SAVINGS CALCULATOR

With FSBO, you ALWAYS SAVE AT LEAST HALF of the commission you would normally pay a full service agent.

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Savings Calculator

See what you can save when you sell through us.

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See what you can save when you sell through us.

SELLING PRICE & LOCATION

No Buyer Agent Involved

One Buyer Agent Involved

(Calculations are based on 6% on the first $100,000 and 3% on the balance)