About Us / Contact Us

Welcome to For Sale By Owner Inc. - Home of Canada's Original FSBO Company!

Our Senior Management Team

Rob Reay

Rob Reay

President / Founder

Bill Warren

Bill Warren

VP

Mylee Hendy

Mylee Hendy

VP - MLS® System Services

Robb Ginther

Robb Ginther

VP - Technology

Francine Mercier

Francine Mercier

Senior Web Developer

Jen Reay

Jen Reay

Assistant MLS® System Services

Sharan Mander

Sharan Mander

Assistant MLS® System Services

Darya Pfund

Darya Pfund

Broker of Record (West)

Sophie Giterman

Sophie Giterman

Broker of Record (East)

Thor

Thor

Works for Treats!


The ForSaleByowner.ca website is owned and operated by For Sale By Owner Inc., which was started in Edmonton, Alberta, in 1997 by Rob Reay, and a small group of computer enthusiasts.

Rob believed that the vast power of the Internet would eventually revolutionize the way that people bought and sold real estate in Canada, setting out to build the platform that would eventually become the single most cost-effective to buy or sell property in Canada.

Today, the website features hundreds of new up-to-date real estate listings every month from private sellers throughout Canada, many who are also using our flat fee REALTOR.ca posting services. For Sale By Owner Inc. is not a full-service real estate agency. We are the original & true For Sale By Owner company.

We ALSO list private sellers' properties on the MLS® System through a network of exclusive Canadian Real Estate Brokerages called Easy List Realty Ltd.

Our core business is putting sellers in the driver's seat during the entire sale of their home, avoiding commissions whenever possible. We are standing by!


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Headquarters

For Sale By Owner Inc.
Advanced Technology Centre
9650 20 Ave NW, Unit 126
Edmonton, AB  T6N 1G1

Advanced Technology Centre, Edmonton, AB

(Founded in Edmonton, AB - 1997)



Popular Contact Numbers

Phone Numbers (7 days/wk)

Main
10am - 8pm
Rob Reay
10am - 8pm
Bill Warren
10am - 8pm

MLS® System Admin (7 days/wk)

Mylee H.
10am - 8pm

Easy List Realty Brokerages (7 days/wk)

Western Canada
10am - 8pm
Eastern Canada
10am - 8pm


Other Locations

British Columbia
1321 Blanshard Street, Suite 301
Victoria, BC  V8W 0B6

Alberta
1816 Crowchild Trail NW, Suite 700
Calgary, AB  T2M 3Y7

Saskatchewan
2010 - 11th Avenue, 7th Floor
Regina, SK  S4P 0J3

Ontario
3080 Yonge St, Suite 6060
Toronto, ON  M4N 3N1

New Brunswick
11-80 Mapleton Rd, Suite #266
Moncton, NB  E1C 7W8

Newfoundland
48 A Merrymeeting Rd
Moncton, NB  E1C 7W8

Nova Scotia
104 Macaulays Lane
St John's, NL  A1C 2V8

Prince Edward Island
7 Babineau Ave, Unit 212
Charlottetown, PE  C1A 0C9

Here's Why Sellers & Buyers Trust ForSaleByOwner.ca

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"Great service, will use again!"


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"FSBO is an excellent service. Highly recommend!"


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"A big savings over full service Realtors, and it wasn't really that hard. I would do it again!"


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"FSBO is a valuable website. Provides lots of useful tips and guidance in selling your home. They also provide documents for concluding the sale such as 'Contract for Purchase and Sale' and 'addendums'. Thank you for your service."


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"The experience at forsalebyowner.ca was great. Getting my property listed and sold was as easy as could be!"


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"Sold..Sold...Sold To very nice people. NO commission. We have SOLD other property with FSBO.ca. Thank you so much Mylee & Rob for the great service & professionalism!!"


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"We are absolutely ecstatic about the private sale of our home! NO agent involved so saved soooo much money. FSBO was extremely helpful - always took time to explain the website and forms required. It WAS still work to get the house sold - I respect what realtors go through to get a house sold but I just could not justify the commission; had to try it on our own. We had two open houses and..." (click to read full testimonial)


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"Our experience selling our home on FSBO was smooth and quick, with better results than we anticipated. Our house was sold in less than a month and we enjoyed getting to know our buyers, as opposed to communicating through a realtor. Our FSBO broker was ready to answer any questions (day or night!) and walk us through the paperwork for listing on MLS. Now that we know how it's done, we highly..." (click to read full testimonial)


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"FOR SALE BY OWNER...has been a great experience for us. We thank the staff of this organization for their help and guidance in making our sale a great experience...without any problems."


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"So easy and very helpful staff to walk you through the entire process. Web pages were very easy to navigate as well. Thanks."


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"ForSaleByOwner.ca is a great site and the support staff are extremely friendly and helpful. The option to have our listing on the MLS system was everything. Thank you."


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"The FSBO website and process was excellent - user friendly and very effective. Our house sold very quickly!"


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"Having previously sold/bought several homes without such a service, I am extremely pleased with this one, having both bought and sold with it during this active period. I thoroughly recommend it."


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"This was so much easier and better than expected. We are now able to take the extra money that we saved and put it into our new home we are building. It's so nice to have this option so you can put the extra money from YOUR home into YOUR new home!!"


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"Sold in 2 days. Excellent service and I will use it again in future for sure. Mylee and Susan were super supportive and always there to assist. THANK YOU!"


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"This was the best money I could have spent selling my home. I have bought and sold by owner a few times but this time I needed the exposure on MLS. Help, advice, and encouragement was just a phone call away and they were always quick to respond. Rob was terrific to talk to, knowledgeable, and confident. Just being able to reach out to him was worth every penny! Buying and selling does not have to..." (click to read full testimonial)


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"I really must say, this ENTIRE experience with FSBO has been outstanding. I just want to tell you how much I appreciated ALL your help and service along the way. I’m honestly not sure I’d ever use an agent again... this has been so eye opening and empowering! THANK YOU!!!"


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"I would always recommend selling your home with FSBO. Not only do you save lots of money by not hiring a realtor, but you also have full control of how your house is marketed. You correspond directly with the clients and have firsthand knowledge of what is happening rather than relying on a realtor to get back to you. Mylee is very knowledgeable and is on hand to help in any way she can. ..." (click to read full testimonial)


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"Wowwwwwww!!!!!! I couldn’t be happier with my experience with FSBO it was the absolute easiest process for the best price!!! The service and help from Everyone who worked there is unmatched, oh and by the way I saved $30,000 in commission!!!!! Screaming!!!!!!!!!!!! Will definitely use over and over again and tell everyone!"


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"FSBO worked out well for us. We were able to do a lot of the work to save on paying a seller's agent. The people at FSBO were helpful and easy to get in contact with for questions and guidance. Thanks."


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SAVINGS CALCULATOR

With FSBO, you ALWAYS SAVE AT LEAST HALF of the commission you would normally pay a full service agent.

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Savings Calculator

See what you can save when you sell through us.

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See what you can save when you sell through us.

SELLING PRICE & LOCATION

No Buyer Agent Involved

One Buyer Agent Involved

(Calculations are based on 6% on the first $100,000 and 3% on the balance)