About Us / Contact Us

Welcome to For Sale By Owner Inc. - Home of Canada's Original FSBO Company!

Our Senior Management Team

Rob Reay

Rob Reay

President / Founder

Bill Warren

Bill Warren

Business Development Manager

Robb Ginther

Robb Ginther

Technology Manager

Francine Mercier

Francine Mercier

Senior Web Developer

Jen Reay

Jen Reay

MLS® Services Manager

Sharan Mander

Sharan Mander

Assistant MLS® System Services

Darya Pfund

Darya Pfund

Broker of Record (West)

Sophie Giterman

Sophie Giterman

Broker of Record (East)

Thor

Thor

Works for Treats!


About Us

ForSaleByOwner.ca is proudly 100% Canadian-owned and operated by For Sale By Owner Inc. Since 1997, we've been empowering sellers to take control of their property sales with innovative tools that leverage the MLS® System - eliminating hefty commission costs.

Many Canadians understand that listing on the MLS® System and REALTOR.ca doesn't require a REALTOR® anymore, and they're absolutely right! The real advantage comes when your property is listed on the MLS® System, where thousands of motivated buyers search daily. That's where we come in.

Our mission is simple: help sellers eliminate the need for REALTORS®, saving thousands in commissions and listing fees on every sale. Our platform gives sellers complete control over their sale process, from "start to sold."

Operating under the Easy List Realty Ltd. flat fee brokerage brand, we proudly serve British Columbia, Alberta, Saskatchewan, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island with 19 brokerages across the country. Each year, we process thousands of MLS® System listings nationwide, saving our users tens of millions of dollars in commissions.

Our innovative approach combines the power of our FSBO platform and syndication network with MLS® System listings, REALTOR.ca, and a vast network of real estate websites. This integration ensures maximum visibility for your property. In fact, approximately 40% of homes sold through our platform pay no buyer's agent commission at all - keeping more money in our sellers' pockets.

With ForSaleByOwner.ca, you're in complete control of your sale, backed by proven tools and services that deliver results.


Email Us

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Headquarters

For Sale By Owner Inc. Advanced Technology Centre
9650 20 Ave NW, Unit 126
Edmonton, AB  T6N 1G1

Advanced Technology Centre, Edmonton, AB

(Founded in Edmonton, AB - 1997)



Popular Contact Numbers

Phone Numbers (7 days/wk)

Main
10am - 8pm
Rob Reay
10am - 8pm
Bill Warren
10am - 8pm

MLS® System Admin (7 days/wk)

Jen R.
10am - 8pm

Easy List Realty Brokerages (7 days/wk)

Western Canada
10am - 8pm
Eastern Canada
10am - 8pm


Other Locations

British Columbia

1321 Blanshard Street, Suite 301
Victoria, BC  V8W 0B6

Alberta

1816 Crowchild Trail NW, Suite 700
Calgary, AB  T2M 3Y7

Saskatchewan

2010 - 11th Avenue, 7th Floor
Regina, SK  S4P 0J3

Ontario

3080 Yonge St, Suite 6060
Toronto, ON  M4N 3N1

New Brunswick

11-80 Mapleton Rd, Suite #266
Moncton, NB  E1C 7W8

Nova Scotia

104 Macaulays Lane
St John's, NL  A1C 2V8

Newfoundland

Coming Soon
48 A Merrymeeting Rd
Moncton, NB  E1C 7W8

Prince Edward Island

Coming Soon
7 Babineau Ave, Unit 212
Charlottetown, PE  C1A 0C9

Here's Why Sellers & Buyers Trust ForSaleByOwner.ca

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"We had a great experience listing and selling our home ourselves with FSBO. It was very straight forward and with a little effort we saved ourselves a ton of money! I WOULD HIGHLY RECOMMEND!"


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"I would recommend FSBO for any real estate transaction you would like to manage yourself. They were wonderful to work with and very helpful. Smartest move we ever made was going with FSBO. Highly recommended!!!!!"


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"FSBO is a great website, easy to navigate, user friendly. I highly recommend this company for anyone trying to sell their own home."


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"Much thanks for all your help along the way of this journey!!!! Am very glad that I decided to sell my property with For Sale by Owner!!!!!"


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"I have not even put the sign in the ground and I have an accepted offer for list price.... Thanks again Rob and gang."


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"Boom! Successfully negotiated a Sales Contract with a Buyer from the very first Showing. Thanks for all your great support and service."


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"Loved the FSBO experience, very well organized and the MLS option in awesome!! I will be using the service again very soon as I have a house in Alberta that I am selling next."


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"FSBO staff guided me through the entire process of listing our home. We bought the package which included an MLS listing, and I recommend doing that. FSBO staff were available evenings and weekends to answer questions and were a great help. The website is easy to navigate. We had 4 showings and 3 offers. I would list with FSBO in future and highly recommend this service to friends and family."


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"Great service, will use again!"


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"Connecting with this FSBO service has been just the absolute best thing! It's 100% given me the confidence to sell both these properties on my own and navigate all the processes and documents. In total, we've saved over $25k in commission across 2 properties. Both private sales! I'm so glad I stumbled across you!"


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"I've sold many homes through different "by owner sites", but I found this one very simple and economical with a great support team working in the background. I would definitely recommend the For Sale By Owner platform! Great way to list, sell and save!"


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"It was a very easy process to get our signs and get ready to sell our house. We sold off the sign. They are very noticeable and colourful and attract attention. The people involved with For Sale By Owner are very good, they walk you through everything, and are very patient with you. If you run into any trouble you just phone them and they will help you. The MLS part of the listing was very good..." (click to read full testimonial)


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"For Sale By Owner had three people looking at our property within three days of listing. Smooth and easy to use website with lots of help just a phone call away. Thank You."


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"Thank you forsalebyowner! Saved $13,000 in fees :)"


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"After researching a few For Sale by Owner websites, I found this one is the best. Everything went smoothly and I sold my house with For Sale by Owner. It was a good experience and I saved 20K."


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"It was very easy for us to list and sell our property with forsalebyowner. I especially like that fee is low compared to other sites and your house is still listed on the MLS. Thank you guys!"


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"Conditions are waived, house is sold. No realtors on either side so it was simple and quick, we were able to negotiate a price acceptable to both without the $12,000 for both sides commission."


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"Our experience with For Sale By Owner was great. They were very helpful & answered all my questions. Before we went with them I looked up homes of others who were selling with For Sale By Owner, and found that others had very positive things to say. I liked For Sale By Owner over the other sell it yourself platforms for a few reasons. When you call the brokerage their secretary answers the phone..." (click to read full testimonial)


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"We are very happy with the service, it was fast and the support was excellent, always available and fast replies to all our inquiries. Highly recommended. I wish more people will use this service."


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"We had a really good experience. Our house sold for close to our expected price. We paid a seller commission but obviously saved half of our selling expense by listing ourselves. Probably $15,000. We definitely would use the service again!"


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SAVINGS CALCULATOR

How Much Will You Save On Your Sale?

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Savings Calculator

See what you can save when you sell through us.

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See what you can save when you sell through us.

SELLING PRICE & LOCATION

Commission Saved

(Calculations are based on 6% on the first $100,000 and 3% on the balance)