Privacy Policy


Our Commitment to Privacy

Our Privacy Policy was developed as an extension of our commitment to combine the highest-quality products and services with the highest level of integrity in dealing with our clients and partners. The Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services. This statement will be continuously assessed against new technologies, business practices and our customers' needs.

What Information Do We Collect?

When you visit our website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website.

Personal Information You Choose to Provide

  • E-mail address (Required for contact forms and any registration)
  • Province (Required only when creating an account)
  • Name (Required for contact forms and any registration)
  • Phone Number (Optional)
Submitted by you through our website, in an attempt to contact us regarding a product or service, this information is only used to contact you back, by either the e-mail address or phone number provided by you. This information is only stored for as long as you are a customer of For Sale By Owner Inc. or are a prospective customer of For Sale By Owner Inc. in an ongoing communication relationship.

If you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

Website Use Information

Similar to other websites, our website utilizes Web server logs as well as cookie and tracking technology to collect information about how our website is used. Information gathered through these means may include the date and time of visits, the pages viewed, and time spent at our website. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve our website to better meet the needs of our customers and prospective customers.

Web server logs allow us also to count how many people visit our website and evaluate our website's visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you.

This information is collected on an aggregate basis. None of this information is associated with you as an individual.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer support and services to our customers and prospective customers.

Under Canada's anti-spam legislation, you will only receive promotional emails from us if you choose to sign up for our optional newsletter. If you opt in, we may occasionally use the information we collect to notify you about important changes to our website, as well as new services and products that may affect your account with For Sale By Owner Inc.. You may unsubscribe to this list at any time.

To ensure you have the best experience with us and our services, we may send you the following types of emails to serve as important notices about your account:
  • Reminders that your real estate listing is expiring soon. This email includes instructions on how to deactivate your listing if it is no longer available, as well as how to renew it.
  • If you've started the process of adding a real estate listing but did not complete it, we may email you asking if you need help or technical support.
  • If you posted a real estate listing but did not upload any photos, we may contact you to encourage you to do so. We have your best interests in mind and want you to be successful.

How Do We Secure Information Transmissions?

Our website is entirely secured with a high grade HTTPS encryption, which you can verify in your browser by clicking on the "lock" icon, usually located near the address bar depending on which browser you are using. All information transmitted through our website is encrypted. When making a payment, your credit card information is securely processed through Moneris Solutions.

How Do We Protect Your Information?

Information Security. Like you, we value your personal information. Part of valuing your personal information is making sure that it is protected and kept confidential. We achieve this by a number of ways. Such as having each employee sign a confidentiality agreement regarding all For Sale By Owner Inc. and client information. By keeping all records in filing cabinets that are maintained in a locked office and by requiring all computers to have up-to-date security software and password entry systems. We also utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction. Despite these measures, and given that no technology is completely foolproof, there remains a minuscule risk that your personal information may be disclosed, unintentionally and without fault on the part of For Sale By Owner Inc. declines any responsibility in the event that such confidential information is disclosed.

Evaluation of Information Protection Practices.

Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of our information.

Employee Access, Training and Expectations. Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.

How Can You Access and Correct Your Information?

You may request access to all your personally identifiable information that we collect online or may maintain in our databases by emailing For Sale By Owner Inc.'s Privacy Officer at .

Do We Disclose Information to Outside Parties?

We only provide information about our website traffic patterns and related website statistical information to our affiliates or reputable third parties, and this information does not include any personally identifying data, except as otherwise provided in this Privacy Policy.

What About Legally Compelled Disclosure of Information?

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.